Sunday, November 22, 2009

11/17/09-11/18/09

Folders! Most of the Fall 10 line is finished. Josh is having me work on items that might or might not make the line. There was talk about adding school folders to the line so Josh had a few ideas that he had me CAD up. The top folder is a three ring binder that has a separate organizer. The bottom folder is just your normal school folder. On Wednesday me and Josh met with a vendor (American Joe) to have a prototype made up of the 3 ring. I guess Element will decide on if it will make it to the line up depending on how its received. So far Zumies is the only store that's expressed interest.
I also worked on a back pack and finalizing the CAD on the headphones this week. The headphones are a new product to Josh and Element, so its been fun to be involved so closely on the process of having them made. I spent most of my time calling out every possible design element that I could. A little research went into headphone construction and vocabulary. Hopefully this will make the building process easier for the manufacture. I have to say that I'm not super excited about some of the design elements that Josh had me do. I think the sherpa fur lined headband is a little over the top, but it will be fun to see a working product. For the most part the internship has been about drawing up a working CAD and not so much about design. I'm a little disappointed to find out that most designs come from knocking off other products and copying colorways that are "IN" for the season. I think for ultimate design freedom a designer will need to take on their own company. There's a fine line in producing innovated fun design and being marketable I suppose...no fun.

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